“ATW Legal Takeaways” — New Column by Ryan Kaiser on Preparing a Trademark Strategy
In the latest “ATW Legal Takeaways” column published by Natural Products Insider, Ryan Kaiser highlights the benefits of a strong, carefully executed trademark strategy. Ryan explains that regardless of whether a business aims for national or international trademark protection, it is always essential to have a plan. What is the company going to register, and in which countries? And how will the business prevent infringement and handle it if it occurs? A thoughtful strategy answers these questions while helping a company develop and maintain a robust trademark portfolio.
Read the full story here.
