The World’s Most Trusted Article on Puffery
‘The World’s Most Trusted Article on Puffery,’ by Ashish Talati and Abhishek Gurnani, Food and Drug Law Institute. Update Magazine, Issue 6, 2008.
This article provides insight into what kinds of claims are generally accepted while advertising a product and which claims require further substantiation, whether it is scientific data or results determined through consumer surveys.
Click here to read the article.