William P. Cole


About William P. Cole

William Cole is a  skilled trial attorney and former federal prosecutor with 25 years’ experience. William focuses his practice on consumer class actions, intellectual property, business litigation, white collar, and FTC matters.

For individuals and companies of all sizes, William is a results-driven, trusted advocate for their most important cases. He routinely obtains outstanding results for clients. He successfully defended at trial a high-profile, false advertising class action against a leading dietary supplement company; the plaintiff received nothing. He has repeatedly obtained dismissals or summary judgment for clients in the food, beverage, and dietary supplement industries. For example, William recently successfully excluded a pharmacology expert’s opinions in a consumer class action, resulting in complete summary judgment for his client. William is also a skilled appellate advocate, having successfully briefed and argued dozens of federal and state appeals, resulting in many published opinions, including an important Ninth Circuit decision preventing a federal district court from sending a class action back to state court.

The stature, skill, tenacity, and dedication that William’s clients witness in the courtroom is rooted in his tenure as a federal prosecutor. For 13 years, William was an Assistant United States Attorney for the Southern District of California, where he served as Chief of the Criminal Division, and then First Assistant U.S. Attorney. Recognized for his trial advocacy, William handled some of the nation’s most significant cases, including the trial of four men accused of funneling money to a foreign terrorist organization and for conspiracy to kill overseas, and the trial of an international arms dealer for illegally trafficking in military fighter aircraft components. William received the FBI Director’s Award for the investigation of al-Qaeda in the Arabian Peninsula leader Anwar al-Awlaki. The Department of Justice also twice awarded him one of its highest honors: the Director’s Award – once for Superior Performance as an Assistant U.S. Attorney, and once for Superior Performance by a Litigation Team.

Following law school, William clerked for the Honorable Stephen H. Anderson, United States Court of Appeals for the Tenth Circuit.

Outside of law, William is an avid San Diego Padres fan, and he enjoys taking in the outdoors with his wife and four children.