Lauren Aronson

Partner

About Lauren Aronson

Lauren Aronson’s practice focuses on advertising and marketing law. She frequently initiates and defends false advertising challenges before the National Advertising Division (NAD) of the Council of Better Business Bureaus and represents clients in Lanham Act false advertising litigation. Lauren also represents clients in investigations and actions brought by the Federal Trade Commission and state attorneys general relating to marketing and sales practices.

Lauren advises clients regarding the development, substantiation, approval, and defense of advertising claims in a wide range of product categories. When additional evidence is necessary to support desired claims, Lauren works with her clients to develop the needed substantiation. She counsels clients on a range of advertising-related issues, including social media, native advertising, testimonials and endorsements, consumer reviews, warranties, rebates, environmental marketing claims and sustainability, sweepstakes and promotions law, automatic renewals, pricing, and other advertising and marketing-related concerns.

Chambers ranked Lauren in Band 3  “Advertising – Litigation: Nationwide,” highlighting her experience handling false advertising claims before the NAD as well as Lanham Act disputes.  As Chambers wrote: Lauren has a “great deal of experience and is always up on the latest FTC or NAD decisions. She has added a great deal of value” and “great to work with. She is very knowledgeable in marketing law, and also practical and a gifted writer.”

Lauren has been included in “Best Lawyers in America” for Advertising Law from 2019 to 2022.  In 2022, Legal 500 named Lauren a “Next Generation Partner” for Advertising & Marketing: Litigation and listed her as a recommended lawyer for Advertising and Marketing: Transactional & Regulatory.  She is currently co-chair of the ABA Consumer Protection Committee, and served as a vice chair of the Committee from 2018 to 2021.

Outside of law, Lauren is a mom of three daughters, two dogs, and one cat.  She recently said “no” to a horse, a bunny, another hamster, and a guinea pig.  In her spare time, Lauren enjoys traveling with her family, trying new restaurants, musical theatre, and reading.

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