About Amanda Roach
Amanda’s practice focuses exclusively on the trademark lifecycle. Since 2006, Amanda has counseled clients on brand selection, portfolio strategy, trademark application prosecution, brand enforcement and defense, anti-counterfeiting measures, and trademark maintenance stretching from the United States to more than 140 countries around the world. Her extensive knowledge of trademark law is much appreciated by her clients as she often secures rights that would be otherwise unattainable using creative, outside-the-box approaches.
Amanda is proud to have represented businesses of all sizes from Fortune 100 companies to promising start-ups to not-for-profits allowing her to tailor trademark strategies that respect each client’s unique needs and bottom line. Her clients operate in a wide array of industries including food, dietary supplements, cosmetics, pharmaceuticals, medical equipment, water reclamation, oil and gas, household goods and fixtures, employment, and entertainment.
When not hard at work with her amazing trademark team, Amanda enjoys playing with her kids, exploring new cities with her husband, revising her novel which is due in 2019, and fully embracing her “elite” status as a card-carrying nerd achieved through her deep love of Marvel Comics, corny jokes, Dr. Who, proper use of the word “whom,” the smell of bookstores, Diana Gabeldon’s writing, and Harry Potter weekends on the Syfy Network.