News

news November 22, 2022

Online Webinar Now Available: “Advertising to an Aging Population”

Seniors are a powerful consumer demographic who want advertising they can believe and content backed by evidence. In their session, Advertising to an Aging Population, featured as part of the recent online series, “Active Aging: Mastering the Market” by Naturally Informed, ATW partners Lauren Aronson and Matt Orr explained the key ingredients companies need to ensure their product claims are adequately supported. They also presented case studies to illustrate when and why government investigations and lawsuits arise and shared best practices for minimizing legal risk.

Click here to listen on demand.