Matt Orr quoted in “Energy drink stakeholders respond to TINA, UConn Rudd Center complaints”
NutraIngredients-USA asked Matt Orr to comment on complaints by consumer groups over allegations of deceptive and unfair marketing tactics used by the energy drinks industry. Truth in Advertising (TINA) and the UConn Rudd Center for Food Policy & Health focused on “kid-friendly flavors” and packaging tie-ins with candy brands.
Matt remarked that TINA is “taking a page from the playbook for e-cigarettes and trying to apply that playbook to energy drinks, but there are significant changes that cold dampen any regulatory interest.”
To read more of what Matt had to say, click here.