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news August 2, 2022

Leading Advertising Lawyer Joins Amin Talati Wasserman, LLP

Lauren Aronson to Lead Boutique’s Nationally-Ranked Advertising Law Practice

With a newly resurgent Federal Trade Commission, an explosion of class action litigation, rapidly evolving technology, and fierce competition in the marketplace, the need for product marketers, retailers, and technology platforms to have cutting-edge advice on compliance with consumer protection laws is greater than ever before. Amin Talati Wasserman is thrilled to announce that Lauren Aronson has joined the firm as a partner in Washington, DC to head its nationally-ranked advertising and consumer protection practices and further sharpen its business-driven solutions. She was previously a partner at Crowell & Moring LLP.

A recognized leader in the field, Ms. Aronson advises clients regarding the development, substantiation, approval, and defense of advertising claims in a wide range of product categories. She regularly represents companies in advertising challenges before the National Advertising Division (NAD) of the BBB National Programs, and in investigations brought by the Federal Trade Commission and state attorneys general. Her practice is wide-ranging and includes compliance with the evolving rules relating to social media, native advertising, testimonials and endorsements, consumer reviews, warranties, rebates, environmental marketing claims, sweepstakes and promotions, automatic renewals, pricing, and more.

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“I am so excited to help take the firm’s already strong advertising practice to the next level, and I know my clients will enjoy the benefits of working with a boutique firm with a renowned team of regulatory, consumer class action, and IP attorneys.”

Ms. Aronson is ranked by Chambers, is included in “Best Lawyers in America” for Advertising, and this year Legal 500 named her a “Next Generation Partner” for Advertising & Marketing: Litigation. She is currently co-chair of the ABA Consumer Protection Committee and served as vice chair from 2018 to 2021.

“I had the privilege of working with Lauren at a prior firm and have seen first-hand just how good she is,” said managing partner Ivan Wasserman. “I’m thrilled to be practicing with her again, and know how much knowledge, skill, creativity, and dedication she will bring to the firm and our clients.”

“As a boutique firm focused on consumer protection with an international reputation for excellence in the industries it serves, Amin Talati was the only choice for the next chapter in my career,” said Aronson. “I am so excited to help take the firm’s already strong advertising practice to the next level, and I know my clients will enjoy the benefits of working with a boutique firm with a renowned team of regulatory, consumer class action, and IP attorneys.”

About Amin Talati Wasserman

Amin Talati Wasserman is one of the nation’s leading regulatory law firms with offices in Chicago and Washington, D.C. The firm represents a sophisticated client base — including Fortune 500, middle-market, and emerging companies — in the food, drug, cosmetic, and consumer product industries. For more information, visit http://www.amintalati.com.